Redbird Roofing and Exteriors is a Missouri-based roofing company looking for an eye-catching vehicle graphic to direct potential clientelle to their website.
Redbird Roofing provided a low resolution jpg as their logo, which was not condusive for such large-scale graphics, so a new illustration needed to be made.
Develop a new vector illustration of mascot and logo typography to improve scalability, allowing the illustration to be used on a vehicle.
The cardinal was developed by hand-tracing basic linework and defining features. Using the original image as a guide, rich colors were defined to create a vibrant mascot. The eye-catching and bold colors would aide in catching the eye of potetntial clients as the vehicle drove down the highway.
Iteration A with side A1 is preferred. Stakeholders asked to move the photo closer to the front of the vehicle, remove the services, and replace the cardinal with a new illustration that would work for this scale graphic.