Lemons

Background

Cool Touch Graphics works with a variety of clientelle, generally with a limited knowledge of illustrative styles. This, on occassion, caused miscommunication between the designer and the client when developing concepts for illustrative projects, such as logo design.

Stakeholder Needs

Cool Touch Graphics needed a document showcasing various style examples as a tool to create a more effective line of communication between the design team and clientelle when discussing illustrative projects. This provided the designers a way to guage what the client liked and/or disliked visually.

Solution

Develop multiple iterations featuring a single object to easily compare illustration styles. While this document would not encompass all forms of illustration, it would provide a foundation to facilitate discussion about the direction of a project.