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Laulie Cakes, a small business in Missouri, creates custom cakes, cupcakes, and cookies. From your every day sweet treat needs to special events, Laulie Cakes has been providing their customers with uniquely designed desserts with incredible flavors since 2012.
Laulie Cakes needed a brand refresh that truly highlighted the feel of the company. Laulie Cakes cares for each customer with personal connection and ensures they meet their creative needs.
Develop unique branding that reflects the uniqueness and personality of Laulie Cakes and apply those standards across a variety of media.
After reviewing past logo iterations, it was determined the new logo should simplify imagery while maintaining the playfulness of the brand. This was accomplished with hand-drawn iconography and typography.
Development of brand colors, typography, and visual elements was crucial to creating a cohesive look as a client interacts and experiences the brand.
Future and returning clients for Laulie Cakes would be interacting with the brand through social media as well as in-person through their storefront or deliveries. Using the defined branding elements, consistent experiences were developed across multiple platforms.
