OverviewLaulie Cakes is a custom cake shop that specializes in special occasions such as weddings, birthdays, anniversaries, etc. They also sell other baked goods such as cookies and cupcakes. The client values attention to detail and well thought out designs. They are a small company, so they can give each client the personal attention they need.
The primary goal of this project was to recreate the brand of Laulie Cakes. This included a new logo design, marketing materials, package design, brand standards, and environmental graphics. The original brand had a friendly and feminine feel with a color scheme of hot pink and black/gray. However, it lacked a cohesive design.
Design ConsiderationsThe goal of this project was to create a refined, professional, uniform look across all aspects of the company. These updates would give the company a better representation of the skill and quality of work it provides. The brand should feel light, warm, and inviting. Adjectives to consider for this project include: pastel, warm, happy, detailed, organized.
The target audience were mostly women ranging fromearly/mid-twenties to late-forties. These women were looking for cakes for weddings, children’s birthdays, and other special occasions.