The world of hand lettering opens the door to take your designs/illustrations to the next level. Rather than relying on fonts and typefaces available to you, you can create custom "one-of-a-kind" designs/illustrations by hand drawing your typography. After watching several seminars on Adobe MAX, my desire to grow this skill was reinvigorated.
I needed to get back in touch with analog media in design. I had fallen out of practice of generating well thought out sketches instead of chicken scratch, marking notes of how I would accomplish the design on the computer.
Sketch and digitize various phrases and words using different lettering styles and techniques.
Beginning with sketches, various iterations were developed then translated into digital illustrations.