Gateway Fiber, a Missouri-based fiber optic internet service, provides services built to deliver high-speed internet connections, allowing their customers to utilize next-generation online content and services within their homes. They provide traditional voice and smart-home services. Their modern, fast, reliable network is operated by people who care about their local community and how the internet impacts their daily lives.
As Gateway Fiber was beginning it's launch, it needed efficient ways to spread the word of their internet services and provide excellent in-person customer service to their clients.
Develop unique branding and apply those standards to marketing materials, trade show booth equipment, as well as vehicle graphics. Through custom brand identity, Gateway Fiber would be able to stand out in-person and on the road.
Multiple iterations were presented for the logo design through initial sketches then developed into vector illustrations.
Development of brand colors, typography, and visual elements was crucial to creating a cohesive look as a client interacts and experiences the brand.
Potential clients for Gateway Fiber would be interacting with the brand through social media as well as in-person via trade shows or home visits by sales representatives and technicians. Using the defined branding elements, consistent experiences were developed across multiple platforms.