The Crooked Tree Coffee House is a local coffee shop located in Missouri. They have been providing their small college town and the community that surrounds it with delicious coffee, teas, breakfast, lunch, pastries, and more since 2002.
The Crooked Tree Coffee House needed a brand refresh that truly highlighted the feel of this family owned business. The Crooked Tree Coffee House cares for each customer with personal connection and ensures they provide each customer with not just the perfect cup of coffee, but the space to come relax and escape the hustle and bustle of daily life.
Develop unique branding that reflects the uniqueness and personality of The Crooked Tree Coffee House and apply those standards across a variety of media.
After reviewing the original logo, it was determined new concepts needed to simplify the imagery and pair with more modern typography that gives the college town feeling but professional aestheic.
Development of brand colors, typography, and visual elements was crucial to creating a cohesive look as a client interacts and experiences the brand.
Future and returning clients for The Crooked Tree Coffee House would be interacting with the brand through social media as well as in-person through their storefront. Using the defined branding elements, consistent experiences were developed across multiple platforms.
