Hammers and Nails is a female owned and operated contracting company in the Saint Louis area. They focus on flooring, plumbing, painting, and electrical services. Their attention to detail and personal involvement with their clients is a defining characteristic of this company.
The client wanted to highlight men and women working together to complete customer projects. Using a play on words, "nails" referred to both the construction tool and emphasized femininity. Wanting to convey strength and a "can-do" attitude, the Rosie "The Rivetor" color palette was chosen.