DreamBone®

Background

DreamBone® chews are rawhide free, highly digestible, made with wholesome vegetables and real chicken, and enriched with vitamins and minerals. This brand provides a healthy alternative to rawhide, making their treats a favorite among dogs of a variety of size and breeds.

Stakeholder Needs

DreamBone® has maintained their existing branding since they were founded in 2008. While the current graphics appeal to consumers, a new look was experimented with to bring a more modern and lively feel to the packaging.

Solution

Updating the logo to a more compact rounded font brought a change to the feel of the brand without compromising brand recognition for existing customers. Creating clear windows to view product using "dream bubbles", tells the consumer that this treat is literally something their dog will dream about. The use of brighter colors will help their products stand out on retailer shelves.