Coldwell Banker Gundaker

VINYL GRAPHICS

Overview

Jennifer Piglowski, a Coldwell Banker Gundaker real estate agent, was looking for a way to make her name known and memorable. She came to Cool Touch Graphics looking for an eye-catching design that could serve as a mobile billboard. Her branch partners with a local animal shelter to find their "furever" homes. This needed to be represented in the design.

Design Considerations

Jennifer appreciated very professional and sleek designs. Her previous branding focused ona blue and yellow color scheme, which she wanted to translate into her new look. By slightly adjusting the colors to make them brighter and more vivid, her van had the foundation to achieve her goal and attract attention.

Coldwell Banker Gundaker JP Van Wrap

Process


CBG JP Process

Design Option 1

Client Feedback: Option B's layout was more successful, however the yellow was too much as a background color. Reverse color scheme, like the back of Option A. "We Sell Homes" graphic needed to move to the top of the van, to make more room for the call to action and website. Show options for slogan.
CBG JP Process

Design Option 2

Client Feedback: "Search for Homes" was a more successful slogan. Call to action and website should be stacked, to make website larger. Show option with "We Sell Homes" graphic on the front of the vehicle in a sans-serif font. Back Option A was most the successful layout. Show placement options Five Acres logo.
CBG JP Process

Design Option 3

Client Feedback: Option C's layout was more successful, for both front and back layouts. Enlarge phone number if possible.
CBG JP Process

Design Option 4

Client Feedback: Phone number on all sides needed to be in a reflecive vinyl.
CBG JP Process

Final Design

Designs Property of Cool Touch Graphics